a women's digital publisher

PureWow is a digital publication dedicated to finding ways to make life more interesting, beautiful and manageable for women. Our motto: "Elevate the Everyday."

I work on PureWow’s branding, social media content, motion graphics, and branded content. I oversee the design and execution of all social media content and video.


PureWow’s Instagram

I am responsible for constantly updating, experimenting, and tweaking PureWow’s Instagram design and overall brand. Posts range from social videos, graphic memes, and custom illustrations.

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Sample Posts


Branded Video Content

I work with various brands, including Kiwi, Old Navy, Olay (and many many more), to create assets that marry the PureWow aesthetic with the individual brands.

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Social Video Franchise Branding

Branded various social “shows” with title treatment and graphics. These are ongoing series that run on PureWow’s Instagram.